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Video Marketing – A trend that’s sweeping the Digital Marketing Industry!

When it comes to Digital Marketing, more and more businesses are turning to Video Marketing to engage with their customers and increase their conversion rates. Within our busy lifestyles reading a full-length email or a web page can be quite time-consuming, however by showcasing a small video it allows businesses to highlight all USPs within a few seconds. Research suggests that almost 90% of online customers say that a video about a product or service helps them to decide whether or not they should go for it.

Videos are search engine friendly especially when they are tagged correctly with the right keywords, and with YouTube being the second largest search engine after Google, videos will actually reach a higher ranking on theGoogle platform than any other. Another great thing about videos is that they can easily be shared on a variety of different social media platforms.

As a business owner, ideally you want a video created on a platform like YouTube, Vimeo, and Facebook. YouTube currently gets around 4 Billion views in a day, so just imagine how many views a single video might get within a marketing campaign! Different companies will use different types of videos depending on what the campaign is targeting.

TYPES OF VIDEO MARKETING:

  • “Getting Started” Videos
  • Tutorials
  • Instructional Videos
  • “Behind the Scenes”
  • Product / Service Demo
  • Webinars / Events
  • Company Vlogs

Just buy using video as a marketing alternative you can expect to see higher conversions rates, increased customer engagement and improved SEO rankings. Another added bonus of video marketing is that it can be highly cost effective!

Here at Dotsquares our designers have had 15 years extensive experience when it comes to video creation, and with our expertise and skill set we can take your marketing campaigns to new heights.

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