Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
We are experts in Digital Marketing and have significant experience in the promotion of web sites. We offer our clients a range of Search Engine Optimization plans and Pay-per-Click management. We have proven successes and can help your site to get more well-targeted visitors.
Digital marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
The way we work with you is simple. We will first consult with you in order to analyze your individual internet marketing as well as SEO needs and of course budget, and then create a tailor made solution for your company’s circumstances.
Due to our long standing and successful presence in the highly specialized areas of Search Engine Optimization and Internet Marketing we have been able to perfect our own modular processes to achieve success for your business in these areas.
We at Dotsquares have employed a great deal of expertise in developing these processes, and we have complete faith in the levels of success that we are able to achieve.
Benefits of SEO and Web Marketing
SEO Process Flow
Step 1. Primary Consultation
Our first step to guide a campaign in the right direction is the understanding of the business and its online processes. We understand the requirements and the key areas of the business and relate them to the core areas of the website which helps us in guiding the campaign in the right direction. We need to understand the website structure, navigation and content requirements if any. We also analyse the current status of the website on search engines.
Step 2. Competitor Analysis
Based on the above information, we perform competitor analysis to get a full picture of the market segment we are dealing with. We also analyse competitors’ current strategies and keywords.
Step 3. Keyword research and target list preparation
Success of search engine marketing largely depends on selecting the right keywords. With the above gathered information and software tools (which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords and finalise them by working closely with the client. We emphasise choosing keyword phrases instead of just single words which target the main keywords.
Step 4. Page Optimisation and Code Optimisation
This step includes applying the proposed website structure in terms of links and dynamics for better search engine indexing. We create Meta tags in tune with the prepared keyword list (Title, Keywords, Description) after identifying the pages and their target keywords. We perform HTML Code optimising which includes making the home page W3C Compliant, and adding headings, image alt tags and hyperlinks, HTML Code Clean up and optimisation. We edit and rewrite the urls to make them more Search Engine friendly and ensure punctuation symbols are optimised for easy crawling of the website. We also write the content of the web pages to make it relevant in terms of targeting them.
Step 5. Search Engine Submission
Nowadays, search engine crawlers are smart enough to crawl new websites. Hence manual submission is no longer a practice. Instead we submit and validate a website address, and an xml Sitemap to webmaster tools. This submission helps in predicting any crawling errors faced by search engine crawlers while reading our code. With the help of this tool a website can be made more acceptable to search engines.
Step 6. Link Popularity/ Link Building
Our dedicated team conducts extensive research on the Internet to identify relevant affinity sites. We then contact them on a one-to-one basis and establish a dialogue. Our link building strategy follows a genuine value-adding methodology. We avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.