May 04, 2018
In the world we live in, technology is being integrated into thriving businesses by the day, but when should it be argued that technology is playing too much of a role in society? Perhaps when it crosses the line in within an employee’s privacy, and what could be more private and personal than a humans own brain?
It seems that Chinese businesses are using technology known as ‘Emotional Surveillance’ so employers can monitor their employees in the most invasive, albeit effective, way possible. The technology came about thanks to the advancements in Artificial Intelligence (AI), to monitor how their employees are feeling, by focusing on emotions rather than the employees’ specific thoughts. Which sounds sinister but it has actually done wonders to the Chinese economy.
The technology is being utilised on people with jobs that entail high stress levels and manual labour. For example, China is renowned for its speedy and reliable trains which eliminates stress for the passengers using them, however this puts more stress on the people behind the scenes who operate the trains.
In this instance the workers are aware that their brains are being monitored, which I suppose makes this a little less disturbing. They are required to wear special helmets that have sensors attached, which pick up the information for Artificial Intelligence to then analyse, and provide helpful information about the mental state of these workers.
Not only can it sense activity, but for the more negative emotions, which we can’t avoid when working, fatigue for example, the helmet can aid the tired worker by administering an alarm that rings and subsequently gives whoever is wearing the helmet a burst of energy, and an incentive not to doze off at work. As well as fatigue, the sensors can identify other distressing emotions like anxiety and anger. Once these negative emotions are identified, the worker experiencing these emotions can be dealt with in different ways. Professor of Brain science, JinJia explains that ‘the manager asks the worker to take a day off or move to a less critical post’.
Artificial Intelligence is being used more and more, to combat the problems we have with the original intelligence; the human brain. Mental health problems are increasingly becoming more recognised as a major problem in society. People are turning to this technology to help tackle this issue, whether it’s the Canadian government funding businesses to predict a person’s chance of committing suicide, by analysing their social media messages, or through robots introduced to the elderly to reduce loneliness.
So why shouldn’t more technology be introduced to businesses, if it means improving a worker’s mental state?As always, there are ethical reasons, as you can imagine, a device that can tell how someone if feeling without that person’s control is quite a substantial breach in privacy.
March 03, 2021
Salesforce. HubSpot. Zoho. Zendesk. Monday.
February 05, 2021
Nowadays, information is luxuriously easy and quick to...
February 03, 2021
Technology is the future.
You might think this phrase has done its time, that it is overused as a blanket statement –...
January 21, 2021
If you have been keeping up with our weekly blog posts, you would have seen our recap of how the digital landscape has changed throughout 2020, and where it...
Spend a few minutes completing as much as you can below. The more
details you can provide here, the better and we’ll be back in touch within 24 hours.
It’s all done and dusted
I’ve got some ideas/it’s halfway there
I’ll need you to take care of this
Pick as many as you like
I need your help
Brief description of your website/app and business
Who are your main competitors?
The more details you can provide us here the better and feel to upload any documentation that you may have.
Search Engine Optimisation
Social Media Marketing
Pay Per Click
Get closer to customers
The costs of offline marketing
Extend your brand