Google has recently announced its new AMP(Accelerated Mobile Pages) for email specification with which the whole content of your emails can be extracted.Soon you will be able to send your invitations with dynamic RSVPs, and your Airlines may refrain from flooding your inboxes with updated schedule emails, by instead updating their previously sent emails in your inbox.Google says that with this update, it aims to make emails more engaging, useful, and actionable.
How will it work?
Since then Google has attempted to integrate all these optimization techniques in AMP components like amp-from, amp-list, amp-carousel, etc., so that the same results can be created for dynamic emails.
Here’s a look of what these dynamic pages will look like-
Source: Gsuite Developers Blog
Google says that this feature will be supported by Gmail in the latter part of this year. In the meanwhile, developers can use this specification to develop their own dynamic emails by signing up with the Gmail developer preview.