Helping Individual Restaurants introduce digital loyalty

Loyalty Made Easy

Dine out and get exclusive rewards!

  • Client: Individual Restaurants
  • Based: UK
  • Industry: Food & Hospitality
  • Project Duration: 2015 - 2020
  • Development Model: UK Project Manager & Offshore Developers
Loyalty Made Easy

A background on Individual Restaurants...

Individual Restaurants have a collective of fine dining restaurants around the UK including Piccolino, Gino D’Acampo My Restaurants, Bank Restaurant & Bar, and also The Restaurant Bar " Grill.

In April 2019 they wanted to create a loyalty rewards scheme for those that wined and dined at their selection of restaurants, to which the concept of their app, Club Individual, was born. The idea is that customers can collect points every time they indulge at one of these collectives, which will then give them money back rewards and more.

“Since beginning my relationship with Dotsquares around 5 years ago, we’ve worked on a number of projects. From a mobile app to a click-and-collect web-app with a couple of web plugins thrown in, I’ve only ever had a positive experience from start to finish. Their project management is second to none, coupled with updates through their own project management system DS Projects, means I’m constantly kept updated on progress.”

Adam Purslow Individual Restaurants

Individual Restaurants

Why did the client come to Dotsquares?

Individual Restaurants were looking for a software development partner, for an initial project relating to payroll and a visual representation of the restaurant to understand payroll better. Unknowingly, this was the first project of many more to come.

Technical Director Adam Purslow found Dotsquares on the web after a simple search, and upon requesting a call back, our teams got in touch in less than ten minutes to put him through to a technical sales team here in the UK.

Technology Used

  • StripeStripe
  • FirebaseFirebase
  • SwiftSwift
  • BraintreeBraintree
  • QuadranetQuadranet
  • .Net Core.Net Core
  • KotlinKotlin
  • Swagger AzureSwagger Azure

Development Result

The most notable result out of all of the projects we have worked on is the loyalty app. Since creating and launching this in April 2019, Individual Restaurants have had over 150,000 people using their app, Club Individual, out of their 1.5 million membership base.

These are there most engaged customers, with usage being 50% of the whole loyalty usage across the group. Additionally to this their online gift cards have also gathered over £500,000 in revenue, in the few months it’s been active.

The relationship between Dotsquares and Individual Restaurants continues to grow, as more ideas evolve with new levels to take the business. Adam Purslow also makes regular visits to see our development teams in India, to talk about bigger and exciting plans for the future.

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Development Result

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