Dine out and get exclusive rewards!
Individual Restaurants have a collective of fine dining
restaurants around the UK including Piccolino, Gino D’Acampo
My Restaurants, Bank Restaurant & Bar, and also The
Restaurant Bar " Grill.
In April 2019 they wanted to create a loyalty rewards scheme
for those that wined and dined at their selection of
restaurants, to which the concept of their app, Club Individual,
was born. The idea is that customers can collect points every
time they indulge at one of these collectives, which will then
give them money back rewards and more.
“Since beginning my relationship with Dotsquares
around 5 years ago, we’ve worked on a number of
projects. From a mobile app to a click-and-collect
web-app with a couple of web plugins thrown in,
I’ve only ever had a positive experience from start
to finish. Their project management is second to
none, coupled with updates through their own
project management system DS Projects, means
I’m constantly kept updated on progress.”
Individual Restaurants were looking for a software
development partner, for an initial project relating to
payroll and a visual representation of the restaurant to
understand payroll better. Unknowingly, this was the
first project of many more to come.
Technical Director Adam Purslow found Dotsquares on
the web after a simple search, and upon requesting a
call back, our teams got in touch in less than ten
minutes to put him through to a technical sales team
here in the UK.
The most notable result out of all of the projects
we have worked on is the loyalty app. Since
creating and launching this in April 2019,
Individual Restaurants have had over 150,000
people using their app, Club Individual, out of
their 1.5 million membership base.
These are there most engaged customers, with
usage being 50% of the whole loyalty usage
across the group. Additionally to this their online
gift cards have also gathered over £500,000 in
revenue, in the few months it’s been active.
The relationship between Dotsquares and
Individual Restaurants continues to grow, as more
ideas evolve with new levels to take the business.
Adam Purslow also makes regular visits to see our
development teams in India, to talk about bigger
and exciting plans for the future.
Whether your a start - up with a new idea or an
established business looking to scale -up get in touch
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