On a mission to continuously enhance a Digital Publication.

TechInformed

  • Based: United Kingdom
  • Industry: Advertisement, Journalism
  • Project Duration: Nov 2021 - Feb 2022
  • Development Model: Developer and Project Manager in India

Client Background

TechInformed – the frontier of business technology news - is a research-led and proudly independent digital publication delivering news, analysis, interviews, and unique insights to empower tech professionals to make more informed decisions.

TechInformed puts the user experience first, along with independent journalism and deep insights on specific topics such as AI, Blockchain, IoT, IoB, Cyber Security, Quantum Computing, 5G ,Robotics, and soon.

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Why did the client come to Dotsquares?

The online tech publication marketplace is crowded, and the user experience is nearly always intrusive with banners and pop-up ads everywhere making it difficult, almost impossible, to navigate. TechInformed wanted a WordPress support team that could be on-hand to continuously enhance their digital publication. They also wanted to be able to make minor edits to the pages once built. And finally, they wanted a smooth process from pricing/effort estimation to execution, amendments, and sign-off.

Solution Delivered

We offered a bucket support service which meant that TechInformed could pre-pay for hours and use them up as needed. We have built the pages so that minor edits to text and images could be done easily by their marketing team. Finally, we provided them with a project managed based in our development centre and a project dashboard that is easy to use and manage.

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Technology used

  • checkWordPress

Results

Results Pending...

The brand values of TechInformed are much better reflected on the new pages, their reader’s user experience has been enhanced, and they also have a process in place for ongoing work as they continue their journey to help tech professionals make better decisions.

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What the client has to say...

After reviewing various providers, we decided on DSQ because of their huge resource in India, but also their local contacts in the UK. They are always fast to respond to our enquiries and happy to talk rather than email if required. We’ve also been impressed with the quality of the work provided.

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