An e-commerce site where people (mainly in the UK) can buy things like Hedging plants, shrubs, trees and fertilisers.

The client is a well-established UK-based eCommerce brand specializing in the sale of indoor and outdoor plants. Their platform focuses on offering a wide variety of plants with a seamless online shopping experience, catering to plant enthusiasts and home décor customers.

Their goal is making plant shopping simple and accessible. The brand aims to deliver a smooth, user- friendly digital experience for modern consumers.

• Working within a pre-built Shopify theme limited flexibility, requiring careful customization without disrupting the existing design and functionality.
• Modifying collection pages was challenging as Shopify’s default setup does not support direct  purchasing features from listings.
• Ensuring theme stability during development required avoiding conflicts with existing Liquid templates, scripts, and styles.
• Creating a balance between product browsing and quick purchasing required thoughtful UX decisions to avoid cluttering the interface.
• Maintaining consistent responsiveness was challenging while adding new elements across mobile, tablet, and desktop views.
• Implementing “Add to Cart” on collection pages required handling custom variants accurately without redirecting users to product page.
• Adding new scripts and functionality had to be optimized carefully to prevent any negative impact on website performance.
• Testing and debugging within Shopify’s ecosystem was challenging due to platform limitations compared to fully custom-built solutions.

• Customized the existing Shopify theme in a structured manner to meet client requirements while preserving core functionality and design consistency.
• Enhanced collection pages by implementing custom functionality that enables users to add products to the cart directly from listings.
• Carefully updated Liquid templates, CSS, and JavaScript to ensure all modifications remained stable and compatible with the existing theme.
• Designed the user experience to support both seamless browsing and quick purchasing without overwhelming the interface.
• Optimized layouts and UI elements to ensure smooth responsiveness across mobile, tablet, and desktop devices.
• Implemented logic to handle product variants effectively within the collection page, ensuring accurate selection during direct add-to-cart actions.
• Developed code according to speed optimization and frontend behaviours to maintain fast loading speeds and overall site performance.
• Conducted thorough testing across different scenarios and devices to ensure reliability and a smooth user experience within Shopify’s environment.

• Streamlined the purchase experience by introducing a direct add-to-cart functionality on collection pages, allowing users to buy plants seamlessly without navigating through multiple product pages, thereby improving convenience and reducing friction in the buying journey.
• Improved overall user experience by creating a smoother and more intuitive product browsing and buying flow.
• Increased the likelihood of conversions by simplifying the path from product discovery to checkout.
• Enhanced product visibility within collection pages, helping users explore options more efficiently.
• Maintained strong website performance despite added functionality, ensuring a seamless browsing experience.
• Delivered a consistent and responsive experience across all devices, improving accessibility for a wider audience.
• Ensured reliable functionality through thorough testing, minimizing errors and improving user trust.
• Provided a scalable solution that allows the client to manage products and collections easily within Shopify moving forward.