Whisky Guru - Space for whisky lovers

Whisky Guru is a specialist online retailer focused on premium and hard-to-find whiskies. The brand positions itself around expert knowledge, carefully selected bottles and personalised recommendations, with a particular focus on rare and limited-edition whisky. The company is based in Brighton & Hove, UK.

The brand's story is closely connected to its founder's passion for whisky. According to the company's About page, the founder developed an interest in the whisky business during the pandemic and subsequently built the business around her research, knowledge and interest in serving whisky collectors and enthusiasts

IMPRESSIVE NUMBERS:

• 265+ Scotch whisky products currently presented within the online catalogue.
• 5+ major product categories including Scotch, Japanese, English and American whisky and Gin.
• £200+ order value qualifies for free delivery according to the published delivery policy.
• 14-day return period for eligible unopened products.
• 5 working days stated delivery target for available products.

• Required a professional e-commerce presence suitable for a premium whisky brand. 
• Needed to present a growing and diverse product catalogue in a clear structure. 
• Customers needed an easy way to discover products across different whisky origins and categories. 
• Premium and rare products required detailed presentation to support purchasing decisions. 
• The website needed to balance brand storytelling with ecommerce conversion. 
• The business required a flexible platform that could accommodate new products, categories, promotions and content. 
• Trust was particularly important for online purchases, requiring clear customer reviews, delivery information and policies.

We developed a WordPress and WooCommerce-based ecommerce platform that combines premium brand presentation with practical ecommerce functionality.

The product catalogue was structured into logical categories, making it easier for customers to browse different whisky styles and origins. Product pages were designed to give customers clear access to pricing, availability and purchasing options, while promotional pricing helped highlight selected offers.

We also incorporated trust-building content, customer testimonials and supporting information around delivery, returns and the brand. The result was a flexible ecommerce platform that allows Whisky Guru to manage and grow its online catalogue while providing customers with a straightforward purchasing journey.

The current website also promotes personalised whisky recommendations and access to rare and limited-edition bottles, reinforcing the brand's specialist positioning.

• Delivered a professional WordPress WooCommerce e-commerce platform for Whisky Guru. 
• Created a structured online catalogue capable of supporting a substantial range of premium products. 
• Improved product discovery through dedicated whisky and spirits categories. 
• Provided a scalable platform for adding new products, promotions and collections. 
• Strengthened the customer journey with product information, reviews, delivery details and clear purchasing functionality. 
• Created a digital experience that supports Whisky Guru's positioning as a specialist supplier of premium and rare whisky