B2B eCommerce Transformation on Oracle NetSuite SuiteCommerce

Wes Lofts Australia is a Brisbane-based, family-owned business established in 1968. The company supplies industrial fabrics, heavy-duty textiles, tapes, packaging materials, and accessories to wholesale and trade customers across Australia.

With over 55 years of experience, Wes Lofts is known for reliable stock availability, fair pricing, and strong relationships with trade partners. Their customers depend on accurate product information, fast turnaround times, and a purchasing process that fits wholesale buying behaviour. To support their growing B2B customer base, Wes Lofts wanted an online store that worked seamlessly with their existing NetSuite ERP system while maintaining their practical, no-nonsense approach to business.

Wes Lofts struggled with the rigid limitations of the standard NetSuite SuiteCommerce Manor theme, which failed to support their complex B2B wholesale requirements. Their trade customers required a net pricing view (excluding GST), yet the default system was geared toward consumer-facing retail. Additionally, the lack of a digital onboarding process meant the business had to manually manage wholesale applications, creating a significant administrative bottleneck.

Beyond the backend hurdles, the customer experience was hampered by a massive product catalogue that was difficult to navigate. Without advanced filtering options, trade buyers often working from busy job sites or warehouses found it frustrating to locate specific items on mobile devices. The client needed a way to transform this static template into a high-performance, responsive portal that could handle the unique demands of professional contractors and vendors.

We built a custom NetSuite Oracle SuiteCommerce platform using the Manor theme as a stable base, heavily modified to meet Wes Lofts’ B2B demands. Our team implemented custom logic to display GST-exclusive pricing across the storefront, ensuring the experience matched trade industry standards. To simplify customer acquisition, we developed an integrated vendor sign-up form that directly triggers internal NetSuite onboarding workflows, replacing manual processes with automated efficiency.

To solve navigation hurdles, we engineered a custom sidebar filter extension, allowing users to browse thousands of SKUs effortlessly. The entire interface was optimised for mobile responsiveness, ensuring contractors could place orders reliably from job sites or warehouses. By leveraging our offshore delivery model, we fully integrated the solution with NetSuite ERP, syncing inventory and orders in real-time within a rapid seven-week timeline.

The new Wes Lofts platform has successfully transformed their wholesale operations into a high-speed digital touchpoint. By aligning the interface with trade expectations, specifically through GST-exclusive pricing and advanced category filtering, Wes Lofts has seen a marked increase in buyer confidence and faster purchasing decisions. The mobile-first design ensures the platform is a reliable tool for customers, whether they are in the office or on a busy job site.

Beyond the user interface, the real-time NetSuite ERP integration has eliminated manual data fragmentation, creating a single source of truth for inventory and orders. The automated vendor onboarding has further reduced administrative overhead, allowing the team to focus on growth rather than paperwork. This streamlined online experience has not only improved day-to-day efficiency but has also provided Wes Lofts with a future-ready foundation for long-term scalability.