Custom WooCommerce eCommerce Website for a UK Industrial Sewing Machine Company

The client is a well-established UK-based sewing machine company with decades of experience supplying domestic and industrial sewing machines, ironing equipment, cutting machines, and factory solutions. With a strong physical presence and warehouse-style operations, the client required a modern digital platform that reflected their scale, product depth, and professional expertise.

Their goal was to transition from a traditional website to a powerful eCommerce solution that could handle thousands of products, support advanced filtering, and provide a seamless buying experience for both individual customers and commercial buyers across the UK.

The challenge was to design and develop a fully custom solution that could handle a large-scale product catalogue while maintaining speed, usability, and clarity. The client needed a custom WordPress theme, not a pre-built template, to ensure complete control over layout, performance, and scalability.

Another major challenge was creating a totem-screen-friendly responsive design, allowing the website to be displayed seamlessly on large in-store screens without breaking layouts or usability. Standard responsive breakpoints were not sufficient, requiring custom screen logic and UI adjustments.

Additionally, the client required warehouse-style product filtering, where users could quickly search, sort, and view products in a structured sequence. Designing custom product cards and search result layouts that worked efficiently across devices—while maintaining SEO value—was complex.

Finally, ensuring fast load times, optimised database queries, and search-engine visibility while managing thousands of products required careful technical planning and execution.

We delivered a fully custom WordPress and WooCommerce solution, designed and developed from the ground up to meet the client’s operational and commercial needs. A bespoke theme was created to reflect the brand’s professionalism while ensuring long-term scalability and performance.

To support the client’s physical retail and warehouse environment, we implemented advanced responsiveness, including custom layouts for large totem screens, ensuring consistent user experience across in-store displays, desktops, tablets, and mobile devices.

We built a custom product filtering system with warehouse-style logic, allowing customers to search and browse efficiently through large product categories such as sewing machines, ironing machines, cutting machines, and factory equipment. Custom product cards were designed to display essential information clearly while maintaining visual consistency and conversion focus.

WooCommerce was deeply customised to support high product volume, smooth checkout flows, and flexible product management. Performance optimisation techniques were applied across frontend and backend, including database optimisation and clean code practices.

On the marketing side, we implemented SEO-focused on-page optimisation, structured content, and technical SEO improvements. This was supported by off-page SEO strategies and Google Ads campaigns, helping the brand increase visibility, traffic, and conversions in the competitive UK sewing machine market.

The new website significantly improved user experience, performance, and online visibility. Customers can now browse and purchase products faster, with intuitive filters and a clean, modern interface across all devices and large display screens.

The custom WooCommerce setup enabled the client to manage a large catalogue efficiently, while improved site speed and SEO structure contributed to higher search engine rankings. Organic traffic increased, bounce rates reduced, and user engagement improved across key pages.

Digital marketing efforts, combined with technical SEO, helped the client reach a wider UK audience, driving consistent leads and online sales. The platform now serves as a scalable digital foundation that supports both retail and commercial customers, strengthening the client’s online presence and long-term growth strategy.