Eureka Printing: Modernising Print With a WordPress Redesign
Dotsquares redesigned Eureka Printing’s WordPress website, enhancing UI/UX, mobile responsiveness, and SEO. A streamlined checkout process and optimised performance boosted engagement and conversions, transforming their online presence for book and calendar printing in Australia.
The Client
Eureka Printing, an Australian-owned family business established in 2009, merged with Apple Print to leverage over 30 years of industry experience. Operating at https://eurekaprinting.com.au/, they specialise in high-quality printing of books, calendars, booklets, magazines, and catalogues, focusing on delivering perfect outcomes through expert client collaboration.
The Challenge
Eureka Printing’s outdated WordPress website lacked a modern, professional design and suffered from poor navigation, making it hard for users to find products and services. Slow performance increased bounce rates, while limited mobile responsiveness reduced accessibility. Weak SEO hindered search visibility, impacting customer engagement and conversions.
The Solution
Dotsquares revamped Eureka Printing’s WordPress website with a custom, visually appealing UI/UX and intuitive navigation. Performance optimisation included image compression, caching, and script reduction for faster load times. SEO enhancements involved optimised metadata, headers, and URLs to boost search rankings. A robust checkout process streamlined purchases for books and calendars. Advanced plugins improved functionality, and mobile responsiveness ensured seamless device compatibility. An admin panel simplified content and inquiry management.
The Results
The redesigned Eureka Printing website improved user engagement with intuitive navigation and faster load times, reducing bounce rates. Enhanced mobile responsiveness ensured seamless access. SEO optimisation boosted search visibility, while a streamlined checkout increased conversions, strengthening brand presence and customer satisfaction.
