The IVY Collection – Transforming Hospitality Intelligence with Power BI

The IVY Collection is one of the UK's most celebrated hospitality groups, with a rich heritage rooted in exceptional dining and unparalleled guest experiences. Operating a diverse and growing portfolio of restaurants across major UK cities and internationally, The IVY Collection has built its reputation on the twin pillars of culinary excellence and warm, memorable hospitality.

As the brand expanded, the need to harness data at scale became increasingly critical. With thousands of reservations, covers, and guest interactions taking place daily across multiple sites, The IVY Collection sought a strategic data partner to help transform raw operational data into clear, actionable intelligence — empowering its leadership and operations teams to make smarter, faster decisions.

Fragmented Data across Multiple Platforms

With a wide network of restaurants operating across different cities and regions, The IVY Collection faced a significant challenge in consolidating data from multiple venues into a single, coherent view. Operational teams struggled to get a holistic picture of bookings, covers, and revenue performance, making cross-site comparisons difficult and time-consuming.

Lack of Real-Time Booking & Guest Insights

The existing reporting setup offered limited visibility into reservation trends, lead booker behaviour, and guest visit frequency. Decision-makers lacked access to real-time data on cancellations, no-shows, and booking source performance — gaps that directly impacted operational planning and guest experience management.

Inability to Track Customer’s Lifetime Behaviour

Understanding how frequently guests returned, how their average group sizes evolved, and how reservations per guest changed over time was nearly impossible with existing tools. Without a robust analytics framework, the team could not identify high-value segments or personalise outreach efforts effectively.

Unified Power BI Dashboard Suite

We designed and developed a comprehensive suite of Power BI dashboards, purpose-built for The IVY Collection's operational and strategic needs. The dashboards brought together data from all sites into a single, centralised reporting environment — enabling leadership to monitor performance across the entire estate at a glance, with the ability to drill down by site, city, region, and time period.

Advanced Booking & Revenue Analytics

We built dedicated reporting views to track key metrics including total reservations, lead bookers, average group size, covers, and revenue — with rich filtering capabilities across date ranges, booking sources, sites, and day parts. Cancellation rates, no-show rates, and completion rates were surfaced clearly, giving operations teams the insight needed to proactively manage capacity and reduce revenue leakage.

Guest Behaviour & Loyalty Intelligence

To help The IVY Collection better understand its guest base, we developed deep customer behaviour analytics — segmenting lead bookers into New to Company, New to Venue, and Returning guest cohorts. Reservation frequency analysis, average reservations per guest, and visit pattern breakdowns enabled the team to identify loyalty trends and high-value customer segments with precision.

The Power BI solution delivered transformative outcomes across The IVY Collection's operations, equipping stakeholders at every level with timely, accurate, and actionable intelligence:

• The unified dashboard suite provided real-time visibility across 1.05 billion in revenue data and over 2 million covers, enabling leadership to monitor the full estate's performance from a single platform — eliminating the need for manual data consolidation and significantly reducing reporting overhead.
• With granular cancellation rate (13%) and no-show rate (7%) tracking surfaced by site and booking method, the operations team gained the tools to proactively manage capacity, identify underperforming venues, and implement targeted interventions that improved overall booking completion rates to 80%.
• Deep guest segmentation — revealing that 82.3% of lead bookers were New to Company — empowered the marketing and CRM teams to craft personalised retention strategies, with a clear view of returning guest cohorts and visit frequency patterns driving more effective loyalty and re-engagement campaigns.