Keelpoint Risk - Guided by Strength. Built on Trust.
KeelPoint Risk partnered with us to build a modern, professional corporate website on WordPress. Using a prebuilt theme as a foundation, we customised the design, structure, and content presentation to align with the firm’s brand, services, and credibility requirements within the risk and insurance advisory sector.
The Client
KeelPoint Risk is a specialist risk management and insurance advisory firm providing tailored solutions to businesses across multiple industries. Their digital presence needed to reflect professionalism, trust, and expertise while clearly explaining their services and approach.
The Challenge
The Challenge The client lacked a strong digital presence that accurately reflected their professional brand identity, relying on generic layouts that failed to differentiate their services. This lack of a cohesive online image made it difficult for potential clients to understand their unique value or distinguish their offerings in a competitive market.
Operationally, the existing site structure provided limited lead-generation capabilities and fell short of modern performance standards. The client required a complete transition to a fast, mobile-friendly platform that was easy to maintain while serving as a high-performing tool for capturing and converting inquiries.
The Solution
We used a prebuilt WordPress theme as a solid foundation to ensure faster delivery while maintaining quality. The theme was then heavily customised to reflect KeelPoint Risk’s branding and content needs.
Key focus areas included improving layout hierarchy, simplifying navigation, enhancing visual credibility, and optimising performance. The result is a professional, easy-to-manage website that supports business growth and client acquisition.
The Results
The project established a powerful digital presence that aligns perfectly with the firm’s professional identity and industry standards. By refining the messaging and clarifying their service offerings, we created a platform that effectively engages prospective clients and communicates the firm's expertise at a glance.
The new website is fully optimised for speed and mobile performance, ensuring a seamless experience across all devices. Additionally, we implemented a user-friendly management system that empowers their internal team to update content easily, ensuring the site remains a high-performing and scalable asset for future growth.
