Maxol: Enhancing Ireland’s Retail Presence With SEO
Dotsquares optimised Maxol’s WordPress website with targeted SEO strategies, improving keyword rankings and technical performance. The campaign increased organic traffic by 18.12%, boosted impressions by 86.75%, and enhanced user engagement, driving clicks and sessions for Ireland’s leading forecourt retailer.
The Client
Maxol, founded in 1920 by William McMullan and operating at https://www.maxol.ie/, is Ireland’s premier family-owned forecourt and convenience retailer. With 242 service stations across Ireland, Maxol provides quality fuels, lubricants, and convenience retail, emphasising innovation and deep-rooted community engagement for over a century.
The Challenge
Maxol aimed to increase organic traffic, boost user engagement, and elevate search visibility to strengthen its online presence. Their WordPress website faced challenges with suboptimal keyword targeting, technical performance issues, and limited search rankings, which restricted clicks, impressions, and user interactions in a competitive retail market.
The Solution
Dotsquares implemented a six-month SEO campaign for Maxol’s WordPress website, focusing on content optimisation, technical enhancements, and strategic keyword targeting. We resolved technical issues like slow load times and indexing errors, optimised meta content and headers, and identified high-intent keywords to align with user search intent. Performance improvements included image compression and caching. The strategy enhanced search visibility and user experience, driving organic traffic and engagement.
The Results
The Maxol website achieved an 86.75% increase in impressions and 25.23% rise in clicks, reflecting improved search visibility. Organic traffic grew by 18.12%, with 19.41% more total users and 19.19% new users. Sessions increased by 16.4% and engaged sessions by 6.28%, enhancing user interaction and brand reach.
