Dotsquares Enhances Networking Opportunities for GonnaHappen

GonnaHappen, founded in 2003 by Michael Hemphill and led by Aaron G. Beebe, is a trusted platform for connecting people with events and activities like concerts, theatre, sports, seminars, and fundraisers. Evolving from a local hub, it now offers event tickets, vacation discounts, and e-commerce stores, leveraging 15 years of entertainment industry relationships to deliver unforgettable experiences.

GonnaHappen struggled with a poor user experience due to a complex ticket purchasing process, leading to high abandonment rates. The non-mobile-optimised website and outdated design caused slow loading times and reduced customer retention. Scalability issues during peak traffic resulted in site crashes, while an unreliable payment gateway frustrated users. Limited social media integration hindered marketing efforts, restricting event promotion and market reach.

Dotsquares revamped GonnaHappen’s platform by developing personalised social profiles for talent and event organisers, enabling direct interactions and showcasing skills. A mobile-optimised interface improved accessibility and user experience. We enhanced scalability to handle high traffic, integrated a reliable payment gateway, and boosted social media connectivity for effective event promotion. The solution streamlined networking and event discovery with user-friendly features and seamless integration.

The revamped GonnaHappen platform transformed into a comprehensive hub for gig seekers and organisers. Personalised profiles enabled direct connections, boosting engagement and event attendance. Mobile optimisation and a reliable payment system improved user satisfaction, while enhanced scalability and marketing integration increased talent bookings and established GonnaHappen as a leading event discovery platform.