The Client

GonnaHappen makes it simple to connect with great events and activities in your community. From concerts, theatre, and sports to seminars, fundraisers, and reunions, it helps people discover or organise unforgettable moments. Michael Hemphill founded the platform in 2003, and Aaron G. Beebe has led it to become a trusted source for all things entertainment.

Originally a local hub, it now provides event tickets, vacation discounts, and access to exclusive e-commerce stores. With over 15 years of experience and strong relationships with the entertainment industry, GonnaHappen ensures that everyone can enjoy life's best events, whether by purchasing tickets, promoting them, or participating in free activities.

The Challenge

Before collaborating with Dotsquares, Gonna Happen faced a number of serious challenges. The site struggled with a bad user experience because the ticket purchasing procedure was difficult and unintuitive, resulting in significant abandonment rates. The website lacked mobile optimisation, making it impossible for consumers to buy tickets or find events on the go. Furthermore, the site's antiquated design and poor loading times reduced interest, resulting in fewer return consumers.

Gonna Happen also faced issues with scalability, particularly during peak times when high traffic caused site crashes and delays. Their marketing initiatives were not performing to their full potential due to insufficient integration with social media and other promotional platforms. Furthermore, the payment gateway was unreliable, causing transaction issues that irritated customers. These issues hampered Gonna Happen's capacity to effectively promote and sell tickets, preventing them from reaching their full market potential.

The Solution

To address the challenges faced by Gonna Happen, Dotsquares introduced a tailored solution focused on enhancing user engagement and simplifying event promotion. Personalized social profiles were developed for individual talents and event organizers, allowing them to showcase their achievements, work, and upcoming events. This feature enabled users to connect directly with talents, performers, and organizers, creating a more interactive and personalized experience.

In addition, the solution enhanced networking opportunities by helping artists and organizers broaden their reach, connect with potential clients, and collaborate more effectively. The improved user experience made it easier for users to discover relevant events and performers, fostering greater satisfaction and participation while strengthening community engagement.

The Results

Dotsquares solution effectively transformed Gonna Happen into a comprehensive platform for all types of gig seekers. By generating personalised social profiles for talent and event organisers, the platform made it simple for users to exhibit their skills, events, and impending possibilities. This personalised approach allowed for a more engaging and direct relationship between performers, speakers, and event organisers and their audiences. Gig seekers from a variety of industries, including musicians, actors, presenters, and sports professionals, could now promote their gigs and talents in a way that resonated with their intended audience.

Furthermore, event organisers might connect with the relevant talent more effectively, resulting in improved event planning and execution. This better pairing method increased networking opportunities, resulting in a lively user community. As a result, Gonna Happen's user interaction increased significantly, along with event attendance and talent bookings. The portal quickly became a popular destination for gig seekers and organisers, assisting them in finding the proper opportunities and contacts. The seamless integration of social profiles, direct messaging, and event marketing capabilities increased the platform's effectiveness, transforming it into a valuable resource for anybody wishing to discover or promote events in a variety of industries.