March 31, 2022


The Design Essentials hair care system was launched in 1990. Design Essentials is dedicated to enhancing the appearance and feel of your hair by delivering healthy hair styling solutions that target and satisfy your hair demands.

As the company evolved, they required a site that could accommodate more changes. They went with a BigCommerce website because of its versatility and ease of updating. As a result, Design Essentials online store has grown fast in United states international markets.

Why BigCommerce Became The Right Choice?

Design Essential was searching for a less expensive platform and easy to operate and maintain, with a diverse functionality set, A platform that will consume less time and resources. They wanted a site with more flexibility, adaptability, and functions for future updates—and a simpler deployment approach. They discovered it on the BigCommerce website.

They sought to improve the client experience through enhanced design and flow in addition to a more simplified operation. Better marketing and commercial capabilities, such as the ability to generate bundles or discounts, were necessary. They built a site that met all of their requirements in just a few months by working with BigCommerce. They also discovered in BigCommerce a customer service relationship that felt as invested in Design Essential's success as they were.

Results With BigCommerce -

As visitors navigate down the homepage of this website, they will see sections that provide information about the brand, discounts, design concepts for a new area, and blogs that will give the recent news related to hair care. A succession of high-quality product pictures is accompanied by CTA buttons that encourage internet visitors to click on them to learn more.

After launching in BigCommerce, they achieved a 113% increase in site traffic in 2020-2021 & gained 94.2K online traffic Worldwide in Dec 2021.

Dotsquares' team saved time and money thanks to BigCommerce's headless approach, which required less developer effort. It also enabled websites to be more creative with user experience, streamline operations, and improve the appearance of their website to create a lasting impression across many platforms.

Want to know more about our BigCommerce development services? Contact us Today.!

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