As a Creative Digital Design and Development agency, once a startup ourselves, one of our main business objectives is supporting budding entrepreneurs in the journey to making their vision a reality.
When we were approached in late 2018 by a beauty enthusiast with a passion for innovation, we got to work on bringing her concept to life. With a business strategy in place and our team of experts behind her, we helped our client expand her service through the development of a mobile application, available across both IOS and Android devices. With the world we live in ever evolving to fit the mould of the inevitable Digital Revolution, no longer is it sufficient to rely on word-of-mouth or a website alone to build your business upon. With this in mind, design discussions took place and the development process began.
Less than a year later, My Beauty Squad was launched and in just 1 week received over 1000 registrations, an overwhelming number of bookings and award nominations. With their Official Launch Party taking place back in May, we wanted to congratulate Keila and her team on the success of their application and the difference they continue to make.
As described by the CEO herself, like all great business concepts, the inspiration was a personal experience. Having worked closely with the beauty industry for the majority of her career, she experienced first-hand, the cracks that were appearing to form a gap in the market for quality mobile beauticians.
Realising a change had to be made in order to stay on top of the latest trends, and bring about a new approach to salon treatments, Keila Doyle assembled a stellar team to begin the journey to startup success. No longer will that pamper day be just another appointment, as what was once just a vision and a pipe-dream, is now a reality and experience!