April 24, 2023
In the contemporary world, first impressions are heavily influenced by web design, especially when it comes to your BigCommerce business. A visually appealing layout is required when consumers visit your website in order to improve the shopping experience, build credibility, and increase conversions. No matter what platform you employ, design is vital when it comes to eCommerce websites. The design of your website should not only make it physically beautiful, but it should also guide potential customers through your site and assist in converting them into actual purchasers.
BigCommerce web design tips are important to boost conversions because they can help businesses improve their online sales and revenue. By implementing design tips that focus on optimising the user experience, building trust with customers, and making it easier to find and purchase products, businesses can amplify their conversion rates and ultimately increase their bottom line.
BigCommerce Design Tips: To Make Your Online Store Great
Every element on your website, from product photos to navigation menus, influences a visitor's choice to buy your product. Here are our top BigCommerce web design suggestions to help you attract and convert more visitors to your business.
Keep it Simple: A clean and simple website design helps focus the visitor's attention on the product and simplifies the buying process. Use clear and easy-to-read typography, a consistent colour scheme, and minimal distractions. Moreover, implement clear and concise language as it can be beneficial to describe your products, including features and benefits. This helps customers make informed decisions about their purchases. It is critical to keep your pages simple for scannability. It will make it easier for users to find your products on your BigCommerce site. Furthermore, a clean website is more inviting and encourages people to stay on your website longer.
Optimise for Speed: A fast website is important for conversions. Increase your website's loading speed by optimising images, minimise HTTP requests, and using a content delivery network (CDN). Large image files tend to slow down your website's loading speed. Compress your images using an image compression tool to reduce their file size without compromising their quality. Also, the more HTTP requests your website makes, the slower it will load. So, minimise HTTP requests by combining multiple files into one and reducing the number of scripts and stylesheets used on your website.
Make the Checkout Process Easy: A complicated checkout process can lead to cart abandonment. Streamline the process as much as possible, and use a clear and concise layout. One of the most crucial components of the user experience is the checkout procedure. If it's overly confusing, it could be the cause of your numerous abandoned shopping carts. Fortunately, BigCommerce can assist you in this stage. But, the essential thing to remember while simplifying your checkout is to keep it as simple as possible for the user.
Add High-Quality Images: One of the most significant distinctions between a physical and an online store is that online buyers cannot touch or try on the things to get a feel for them. Instead, you must rely on product photos to communicate how the product appears. The photographs on your website should be of great quality, with no blurriness that might detract from the overall impression. Consider building a gallery for each product so that visitors may see the item from all angles and either use it or wear it. Therefore, use high-quality images of your products, showing them from different angles, in use, or in their packaging. This gives customers a clear idea of what they're buying and can help to increase confidence in their purchasing decision.
Optimise for Mobile: Another key point to remember is to ensure that your store is mobile-friendly. Many customers are using mobile devices to shop online, so it's crucial to ensure your website is optimised for mobile devices. Make sure your website is responsive and easy to use on smaller screens. This is more than just having a responsive theme. It entails ensuring that your pictures and form fields scale appropriately on smaller devices.
Final Thoughts
A fantastic BigCommerce web design is essential for turning visitors into buyers. It aids in the establishment of your brand and the development of trust. The web design also ensures that the visitors have a pleasant buying experience during their visit to your website. So, make sure that your website's navigation is easy to use and intuitive. Organise products by category, offer easy-to-use search functionality, and provide clear paths to purchase.
Moreover, including customer reviews on your product pages can help to build trust with potential customers and increase sales. Continuously test and optimise your website to improve user experience. One should use data analytics tools to track user behaviour and make data-driven decisions. Your website design is an opportunity to showcase your brand's identity and create a consistent brand image across all channels. A strong brand identity can help build customer loyalty and increase brand recognition.
In summary, web design is an essential component of creating a successful online store on BigCommerce. It can impact everything from user experience and brand image to SEO and mobile optimisation, making it an important investment for any online retailer.
