Our first step to guide a campaign in the right direction is the understanding of the business and its online processes. We understand the requirements and the key areas of the business and relate them to the core areas of the website which helps us in guiding the campaign in the right direction. We need to understand the website structure, navigation and content requirements if any. We also analyse the current status of the website on search engines.
Based on the above information, we perform competitor analysis to get a full picture of the market segment we are dealing with. We also analyse competitors’ current strategies and keywords.
Success of search engine marketing largely depends on selecting the right keywords. With the above gathered information and software tools (which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords and finalise them by working closely with the client. We emphasise choosing keyword phrases instead of just single words which target the main keywords.
This step includes applying the proposed website structure in terms of links and dynamics for better search engine indexing. We create Meta tags in tune with the prepared keyword list (Title, Keywords, Description) after identifying the pages and their target keywords. We perform HTML Code optimising which includes making the home page W3C Compliant, and adding headings, image alt tags and hyperlinks, HTML Code Clean up and optimization. We edit and rewrite the urls to make them more Search Engine friendly and ensure punctuation symbols are optimised for easy crawling of the website. We also write the content of the web pages to make it relevant in terms of targeting them.
Nowadays, search engine crawlers are smart enough to crawl new websites. Hence manual submission is no longer a practice. Instead we submit and validate a website address, and an xml Sitemap to webmaster tools. This submission helps in predicting any crawling errors faced by search engine crawlers while reading our code. With the help of this tool a website can be made more acceptable to search engines.
Our dedicated team conducts extensive research on the Internet to identify relevant affinity sites. We then contact them on a one-to-one basis and establish a dialogue. Our link building strategy follows a genuine value-adding methodology. We avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.
Blogs are the new revolution in internet marketing. Blogs have emerged as a strong source of building referral traffic to a website. The plus point is that blogs keep your visitor involved by means of commenting. We build referral traffic by creating content rich blogs for human visitors and also commenting on other blogs. Another part of traffic building involves profile page creation on websites like Squidoo. We create content rich keyword targeted pages for building better ranking, referral traffic and one way links.
Social book marking sites are basically like a user defined search engine. We bookmark different pages of websites on social sites and then add social bookmark links to the blog posts and/or web pages so others can bookmark them too.
Social networking sites are community websites that allow individuals and businesses to interact with each other and share thoughts about themselves. We build strong networks on community sites like twitter and facebook to spread word about business, products and services. Our continuous activity allows more and more people to follow our clients’ sites.
Press releases are generally documents issued to the media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. We prepare professional press releases with general interest to the target audience and a strong news angle to circulate in the media.
Article submissions are one of the effective methods of driving traffic to your website. Article submissions create one-way links to your site, which increase your page rank better than any other kind of link. Also, you can be sure that the traffic driven by article submission is targeted. Article submission also builds your credibility as a source of information, because you are showing the readers, through your articles, that you are knowledgeable about the particular topic discussed. We submit Digital Marketing (SEO) -driven, unique, and credible articles to various directories that motivate readers to click on that link and thus, drive traffic to your site.
We use forum signatures to promote your site with a live link. We also reply to topics with good information and maybe a link back to your site for more information so people will visit. We give valuable information in forums to build your credibility.