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Microsoft Dynamics CRM is our customer relationship management (CRM) business solution that operates marketing effectiveness and sales productivity through business intelligence, social insights and campaign management in the cloud, on-premises, or with a hybrid combination.
Why Dynamic CRM
Customer relationship management (CRM) can help in reducing the costs and increase profitability by assembling and automates business processes that raise customer satisfaction and loyalty in the sales, marketing, and customer service fields. CRM solutions can deliver ROI through customer service, marketing automation and sales force automation.
The Microsoft Dynamics CRM SDK provides a security model that provides logical data integrity and privacy. It also supports teamwork, systematic data access, and collaboration.
Organization and Business Structures
There are three primary entities within the organization. These are users, teams, and business units. Users indicate the people who use the Microsoft Dynamics CRM application. Teams are the arbitrary groups of users created and defined by a user in an organization. Business units are the structural units of an enterprise as defined by a user in the enterprise. They are the central container entity within the organizational hierarchy. It is the business unit structure that regulates and defines the concepts of Basic, Local, Deep, and Global access.
The entity model is the view of objects that are used in Microsoft Dynamics CRM. It carries Microsoft Dynamics CRM requirements for each entity in the system. In Microsoft Dynamics CRM, the platform consists of several high-level areas: sales force automation, scheduling, customer service, support and marketing automation.
Microsoft Dynamics CRM is a metadata-driven product. The metadata layer basically retrieves the underlying data storage details such as data access and schema from the higher level constructs of domain-logic implementation and user interface. The metadata can be called as a description of the underlying data structures that controls how the application (platform and user interface) operates and displays itself. This version comprises of new APIs that allow you to add or update the metadata.
The workflow feature supports extending the functionality of the Microsoft Dynamics CRM system by enabling the user to create and execute custom business processes. The workflow feature is built on top of Windows Workflow Foundation that provides the programming model, run-time engine, and tools for quickly building workflows.
Business Logic Extensions
Microsoft Dynamics CRM 4.0 provides an extension mechanism for implementing custom platform-based business logic. Developers are not limited to creating custom business logic through workflow processes alone. They can also construct business logic that is integrated with Microsoft Dynamics CRM and executes in response to a particular system event for a specific entity. Be aware that these business logic extensions are not supported in Microsoft Dynamics CRM Online.