November 11, 2022
In the contemporary world, it is anticipated that eCommerce platforms tend to have a significant impact on your business growth, motivating a lot of aspiring business owners to launch eCommerce stores to market their goods and services to consumers. There is no doubt in saying that selecting eCommerce software could be a daunting task for business owners. It is among the most notable choices you make at the beginning of your eCommerce adventure.
One must be strategic when deciding which eCommerce platform would work best for their business. Imagine receiving a large rush of customers only to discover that your storefront isn't operating properly. Or consider a checkout system failure that causes you to lose a lot of revenue. The eCommerce platform you use will determine your level of success regardless of the stage of your organisation's growth.
You can build the ideal storefront for your company with the chances provided by the top eCommerce platforms. Keep these four crucial considerations in mind to help you make a sensible and reasonable decision:
- Growth: You must be able to increase your product and service offerings quickly.
- Running Costs: Consider the ongoing maintenance costs and the initial cost of developing your eCommerce platform.
- Customer Engagement: What integrated features does the platform offer to engage your customers?
- Client Service: It should be given top priority to encourage customer conversion, loyalty, and retention.
Prior to finalising your choice, it's crucial to take the time to evaluate your needs and test out a few eCommerce platforms. Also, the platform you choose for your business will depend on your objectives. Start by identifying the consumer group you are targeting, and clarifying whether you should choose the B2B or B2C segment because each type of organisation and consumer group will require a distinct platform.
5 Essential Factors to Consider When Embracing an eCommerce Platform
There are numerous eCommerce platforms available that offer best-in-class functionalities and services. Determining the apt one can enhance the efficiency of your operations and work wonders for your business.
Here are some crucial factors to consider for choosing the right eCommerce platform:
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Customisation and Scalability
Finding and choosing an eCommerce solution will be considerably simpler if your criteria are pre-determined. You must outline the current state of your company and your desired future for it. When outlining your demands, be specific by including your front-end requirements, back office/integrations, customer engagement and so on. The platform should be easily customizable and scalable to meet your business objectives.
Here are a few features and tools that are included in the top eCommerce platforms, which help online businesses to run smoothly:
- Web hosting- Your eCommerce platform should offer a fully-hosted solution. As a result, all of your store's data should be stored on the platform's servers and not by external hosting companies. Choose the hosting as per your business needs.
- Domain- Check if the eCommerce platform allows you to purchase a domain from them. This will keep everything organised, including the billing.
- High uptime- An online storefront must be accessible to customers around-the-clock. Your e-commerce platform must provide high uptime.
- Bandwidth - As your business expands, your website's "traffic space" usage may rise. Make sure your platform has enough bandwidth and can scale.
- Themes & User Experience (UX)- The style of your online store is determined by a theme, and the majority of eCommerce systems provide a choice of possibilities. Some themes come with the subscription for free, while others are premium and require a fee.
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Advanced Security
In the digital age, website security concerns are crucial. In addition to the fact that there are strict international regulations safeguarding consumer privacy, a security breach can harm one of your most important assets, which is trust. Customers won't make any purchases from your eCommerce site if they have doubts about the security of their financial information from hackers and data thieves.
Important security elements like PCI (Payment Card Industry) compliance, an SSL (Secure Sockets Layer) certificate, fraud prevention, and data backups must be present on any platform you utilise. Security audits for the platform should also be performed so that the necessary modifications can be made to protect clients against threats.
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Flexible Pricing
Pricing is one of the foremost essential factors to consider when comparing different eCommerce platforms. An eCommerce platform's price depends on various factors, such as its setup, self-hosting versus hosting, custom development, maintenance, etc. The website should function properly and look decent.
It's critical to determine the features you require before deciding which platform would provide you with the least amount of money. Nail down exactly what you need for your online store:
- Do you need any specific marketing add-ons?
- Will you require resources for market research or a website designer?
- Do you require any particular shopping cart features?
- What is your whole budget for the eCommerce project?
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Enhanced SEO Friendliness
Customers will only visit your website if they can find it in search results when looking for the products or services similar to the ones you sell. SEO (Search Engine Optimization) is necessary to increase your site's visibility and search engine ranking.
For this reason, the platform you select should provide a variety of SEO-related capabilities, such as enabling users to write a meta description of a product, add a blog to the websites, allow customers to add reviews, Google site map support, etc. These features will directly impact the ranking of your website. Therefore, the top eCommerce platforms will construct their architecture using SEO.
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Essential Integrations
Plugins and integrations are other critical factors when determining the finest eCommerce platform. Not all systems support every integration, so make sure you comprehend your business needs before evaluating the features and functions that are offered. Some of the most popular plugins are listed below:
- Accounting- Delivers financial data, such as sales, taxes, revenues, and profits.
- Email Marketing- It gives you the ability to communicate with your customers.
- Payment and Shipping - You may now process payments and ship goods easily and accurately.
- Third-Party Digital Tools - Facilitates simple integration with tools like CRMs, ERPs, and marketing automation systems that permit further customization.
Each online store has different requirements, and your eCommerce platform should take that into account. You can expect your eCommerce business to expand over time. Therefore, pick a platform that customises and scales together with your company.
Always remember that the platform must offer you the maximum number of features and tools at competitive prices that suit your budget. Additionally, a platform shouldn't demand outrageous prices for adding extra functionality and storage to accommodate your growing business needs.
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Our ingenious strategies and well-versed developers are fueling digital innovations across the world. We assist enterprises and startups in creating disruptions to their respective markets by offering a myriad of developing, hosting and marketing solutions for the eCommerce business. It would be best to look at several aspects before choosing the right eCommerce platform.
As an industry leader, we suggest the best eCommerce platform to help you shape your company's future. Dotsqaures analyses the functionality, budget, features, and security purpose of the eCommerce platforms to provide you with solutions that can enhance your business operations and generate phenomenal growth opportunities. Our proficient team of developers envision and creates the most resilient websites to deliver user-centric digital solutions.
