December 05, 2018


Games and storytelling have long been known for their effectiveness in enhancing people’s learning capabilities. Every good teacher knows this and every businessperson should know this. Especially now that gamification can easily create a formal approach towards applying this age-old knowledge to good use.

Recent research has shown that 72% of people have confirmed that gamification has improved their learning capabilities since they are being inspired to work harder. It has also had a positive effect on 90% of the subject employees, who have been more productive in their work.[1]


Source: Anadea

It’s not just about improving learning capabilities and productivity as, when done right, gamification can also enhance team dynamics and creativity. As another piece of research pointed out, using game-based motivation has raised engagement by 48%, improving in-team knowledge sharing, overall work-life satisfaction and generally contributing to a more harmonious work lifestyle. If that sounds like something you can use for your business, there are some easy ways for you to accomplish this.

Gamification to boost motivation in employees

Every employer wants happy employees who are more engaged with the team and are consequently productive. However, there are always occasions when the work becomes tedious and employees need some more motivation to get things done before the deadline without getting too stressed. This is where gamification can help. By putting together small challenges, staff can keep each other engaged with their task that needs overcoming, completing it sooner whilst also preventing boredom-induced lethargy. With gamification tools, this task can be further formalised to make the effects easily measurable. Businesses can include a team to keep track of their work on a gamified platform, and then implement a reward system that works on the principles of delayed gratification. It doesn’t have to be something particularly dramatic or expensive. It could be something as simple as ‘employee of the month’ parking in a privileged area [2].

Improve Collaboration in Team

With situations becoming more complicated, specialisation is becoming the key to success for many businesses. However, businesses that are trying to leverage specialisation are coming face to face with the situation of fewer personal interactions, when the subject itself is crucial. Again, on some degree, this issue can to be solved through gamification.

Remote teams from different corners of the world can engage in online challenges and tasks to break the tension amongst each other, which can emerge from a lack of personal interaction. Such interactions may also induce usually shy but ingenious members of your team to come out of their shell and collaborate with the team.

Improve Outputs from Training Investments

The E-learning industry has recognised, for a while, the potential of gamification. The success of apps like Duolingo, headspace, and Lumosity is the living proof of the strategy’s effectiveness. In fact, gamification in the tech industry, too, is more popular than ever right now. Platforms like Google, Hubspot, and Salesforce are consistently putting in efforts to make their tools more popular whilst also expanding their bond through interactive tests and reward systems. In fact, the convergence of e-learning and gamification has grown to a point that their existence without each other seems inconceivable. Businesses can thus follow the footprint of any of these successful tech giants to improve the learn ability within the team to grow.

These are but a few examples of how gamification can improve the success rates of your business. However, it is understandable that applying a general rule to every business is not feasible as every business is different and has its own set of requirements. So their potential of applying gamification in their business units can vary a lot. This is where custom solutions come in, and luckily there is no dearth of that either.

The game development digital agency, Inventive Studio, takes on the role of creating gamified enterprise solutions for businesses from a range of industries. The team of experienced developers and project managers work on Agile basis, in complete collaboration with the distinct management teams to create a gamified solution that help achieve their subjective business goals.



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