November 29, 2018
The food industry is prime example of an industry that knows the importance of staying up to date. With more accessible delivery services popping up more frequently people are preferring to get a takeaway in the comfort of their own homes, as it is quicker and requires less effort than making a meal yourself.
For restaurant and takeaway owners, not only do you need to be aware of changing trends in your market, such as what foods are trending and which ones aren’t, you also need to be aware of changes in the tech industry too, no matter what business you are in, as technology in general is enhancing and replacing many aspects of different businesses, including the food industry.
So we have established how vital it is for takeaway businesses to be on top of their game, but how exactly? The best way to keep up with the fast paced world of business is to harness current tech.
Although most takeaway businesses have a website, this is not enough these days. Apps are the real game changer in the current marketplace as everyone is moving away from desktops, and spending the majority of their efforts on their phones. We all have one, and we all use it, so establishing yourself on a mobile platform is an obvious decision when you think about it.
If you do not have the facilities to make the app yourself, then you can utilise an already existing mobile app to improve your business process. An app that has a database of multiple different takeaways so the people who have downloaded the app can be more likely to come across your business this way.
One great and reliable app to use if you are a takeaway business who wants to get the most of the takeaway food industry is the aptly named, as you can rent the application which has generic functions for a takeaway business, with your own theme and front end, and so your customers can identify your business. This can be a more cost effective way to keep up with your competitors by downloading Your Own Takeaway App and find out for yourself how this app can help your business.
What next? The first thing to focus on,after establishing your business, is getting your brand out there by showing your audience that you exist. Digital marketing, specifically SMM, is a great way to promote your business online. You can start with some Organic posts, you don’t have to pay and if you do it correctly you can still gain traction for your business. However, Paid advertising on social media has been known to be more successful in campaigns, so if you feel organic posting is not getting your business enough attention, then be sure to try paid advertising.
Some other specific digital marketing strategies you can use include SEO (Search Engine Optimisation), by focusing on key words to drive traffic to your website, this increases your ranking on the search engines. PPC (Pay Per Click) is a helpful option to consider as you only have to pay when someone actually clicks on your adverto you are not wasting money on those who have no interest in your business. Newsletter marketing is also a good idea if you want to make a personal connection with specific customers as you can email updates and information that can make your business more appealing.
So if you take all of this on board, you should be in a much better position in the takeaway market as you would have made your presence known on a platform that everyone uses, that being mobile devices. From there you then just need to follow our advice and try out SMM, SEO, PPC and newsletters, after a while of experimenting with what gets you the best results, you can focus on these strategies and optimise your promotional efforts.