September 15, 2023


Salesforce is helping many businesses with immense capabilities and countless features. There are many applications within Salesforce that are making it easy for businesses to utilise the platform to the fullest. If you have a Salesforce app or an idea and you want to help other businesses leverage the idea for their business, you can list the app on AppExchange.

As Salesforce is growing at a rapid pace, it helps businesses and boosts the economy. In the upcoming years, Salesforce is expected to create more than 3.8 million direct and more than 5.5 million indirect jobs worldwide. If you want to be part of the Salesforce ecosystem, listing an app or product on Salesforce AppExchange is a great idea.

What Is Salesforce AppExchange?

Salesforce AppExchange is an on-demand app-sharing service platform. It can be used to browse, test, share, and install apps on Salesforce. This app directory is available for everyone to use, whether you are a Salesforce partner or an individual developer. While giving an easy way to maintain the app, it can elevate the capabilities of Salesforce CRM.

In simple words, Salesforce AppExchange is an online marketplace for apps and products. To create an app on this platform from Salesforce, users need to know JavaScript and the Salesforce Apex. Everyone with an app or product can become an Independent Software Vendor (ISV) and work to contribute to the Salesforce ecosystem with this.

How Does AppExchange Work?

AppExchange provides a centralised platform for businesses to find, evaluate, install, and manage third-party applications that integrate seamlessly with Salesforce. If you want to use Salesforce AppExchange, you need to have a product or an app.

Developers and companies can create solutions (apps or products) to improve general productivity tools. One needs to submit the applications to Salesforce for review and listing on the AppExchange. After that, Salesforce reviews each submitted application to ensure it meets security, quality, and usability standards.

After the review, an app is listed on AppExchange with detailed information so users can browse the app or product based on their needs. Users can install it directly from the AppExchange into their Salesforce environment.

Who Can Use AppExchange?

Salesforce’s AppExchange marketplace is useful for both businesses and individuals. With this, everyone can utilise Salesforce's potential. It can be used by various user groups, including. Salesforce customers seeking to enhance their platform's capabilities through third-party apps, and developers who create and publish apps.

It can be used by Salesforce partners for showcasing and introducing new products and offers. As the AppExchange comes with customisation features, users can improve business operations.

Easy Steps To List Your App On Salesforce AppExchange

With an AppExchange app, you can generate new streams of revenue and help businesses in the Salesforce CRM ecosystem.

1. Generate an idea for developing an app for AppExchange

To get a listing of apps on AppExchange, you need to have an app idea that can help businesses. It is very crucial to have a purpose so you can define the functionality of the app, how it will help businesses and if it is worth it for the target audience or not.

If your app idea is adding value to the Salesforce environment, you should start working on the idea. You can get in touch with Dotsquares for product development and get a better idea about app development.

2. Plan the development

Once you have a clear understanding of what you need, you can make your first move towards planning to make your app available on AppExchange.You must make a plan with a timeline so that you can use the right development strategy to meet the technical requirements.

With a clear roadmap of the app development, you can launch the app on the Salesforce AppExchange and meet your goals. You should do the research and get expert assistance for this process.

3. Sign the Salesforce Partnership Agreement

For publishing an app on AppExchange, you need to sign an agreement from the Salesforce company. For this process to complete, you should agree to terms, covering ownership, revenue sharing, and listing. It ensures mutual understanding. If you are collaborating with a development partner, you should understand the costs of creating and listing the app exchange application.

You need to join the Salesforce Partner Program and log in to the Partner Community. After reviewing and agreeing to the terms and conditions outlined in the Salesforce Partner Program Agreement, you can proceed to define your app's actual intent for the users on AppExchange.

4. Develop the app for AppExchange

As soon as you have signed the documents and accepted the AppExchange terms and conditions, you can start designing your app. Starting off with a user-friendly design and keeping the target audience in mind is the best way to go about the development.

The top programming languages used in this type of development are Apex, Visualforce, and Lightning Web Components. You can choose us for AppExchange app development needs as we follow the best practices while managing security guidelines and coding standards.

5. List the app on the Salesforce AppExchange Portal

After app development and quality testing, you need to publish the app on the AppExchange. You need to add detailed information about every feature and provide users with pricing plans for the app on the platform to make it easy for users. It will help users understand every feature of the app.

You need to have all the documents ready before you publish the app on the AppExchange platform. Some of the important documents are platform features, product information, app package overview, data flow documents, Chrome extension documents, Burp/ZAP scanned reports, user manuals, etc. After this, you can send the app for approval from the Salesforce team.

6. App security review

For listing the app on Salesforce’s AppExchange, you need to adhere to the security standards of the CRM organisation. While protecting user data, ensure that you are following Salesforce app listing guidelines.

As Salesforce reviews the code, the code should also be of good quality, meeting the desired criteria. If you have everything ready and good to go, you will get approval from the Salesforce team very soon.

7. Launch your app

Once you have the best security posture and get a nod from Salesforce, you can make it live on AppExchange. Users can install the app from AppExchange and use it for their business growth with CRM capabilities.

In the last step in a guide to listing your app on Salesforce, you need to provide the support to ensure your app is helping your users. You also need to come up with security and other upgrades that enhance functionality and provide new features to attract new customers and stay ahead of the competition.

Tips To Make Your Listing Stand Out

There are thousands of apps on the Salesforce AppExchange and there are possibilities that many apps are providing the same solutions that you are providing. If you need to stand out with your app, you need to work to ensure you are using the best tactics.

Here are some of the best tips to consider before you list an app and stand out on Salesforce AppExchange:

  • You should optimise the title and tagline of the app to enhance the visibility of your listing on the AppExchange. You should include important features and benefits of the app in the title or tagline. Adding keywords and catchy phrases can also be helpful in ranking the app.
  • Add a description of the app that can engage users and convert them to get your app. You should add every benefit and functionality of the app in the description itself. It should also be appealing and tell the users how it can improve their online operations with Salesforce CRM.
  • When you are adding the description of the app on the AppExchange, the images also play a crucial role. You can add real screenshots and demo videos that describe your product the best. This can help users get an idea about the functionality and interface of the app.
  • Before you make your app for public use, you should preview every feature. It is also a great way to add value and ensure a positive impact on your app. You are making the app for users, and you should ensure they get what they are looking for.
  • You should study the numbers to improve the app. If you have a listing on AppExchange, you need to understand customer behaviour and patterns to ensure you get the best value with your app.
  • Reviews attract potential customers. If you are making the app go live, you can add a review section and let users add comments on what they are thinking about your app and how it is helping their business. You should also stay active on AppExchange and reply to all the relevant comments. Moreover, reviews also appear in organic ranking, making them more reachable.
  • If you want to make your app stand out, you can offer a free trial. When users get to know about the app experience without financial burden upfront, they can opt for it in the long term once they understand the features and functionality.
  • You should have a strong support system for your app on AppExchange. You need to offer everything that can help the users of your app to build loyalty.
  • One of the strategic moves to promote your app is to collaborate with complementary Salesforce AppExchange partners. You can use this as one of the key steps to list app on Salesforce AppExchange.

Reasons Why Salesforce AppExchange Is The Best Marketplace For Your Application

AppExchange has more than 8k pre-built apps with more than 11 million instals. It has an app for various industries where users can leverage the maximum value of Salesforce CRM and its features.

There are many benefits to launching your business on Salesforce AppExchange. With a solid online presence, this can give the best exposure to your app. Here are some reasons why Salesforce AppExchange should be your go-to solution to list app on Salesforce:

  • Salesforce AppExchange gives your app the best possible customer online presence. It has a huge customer base from every industry including small businesses and large enterprises.
  • You can increase brand visibility and get to a new user base with the Salesforce CRM ecosystem.
  • As AppExchange listing is done by meeting the quality standards set by Salesforce, you can build trust in your users with increased credibility.
  • Using this platform, the sales process is simplified so you can reach new users easily without any third-party involvement.
  • It gives the opportunity to connect with Salesforce partners so you can explore how to maximise the functionality of the app and increase sales.

Need help with the Salesforce Platform? We are here to help!

Now it's evident how to initiate the Salesforce app listing process and why AppExchange is the ideal platform for this endeavour. The advantages of Salesforce are widely recognized, with statistics demonstrating that it has boosted business revenues by over 25 percent.

If you require Salesforce for your business needs, our team of Salesforce-certified professionals is ready to assist you. Whether you're looking to deploy a CRM, create an application for AppExchange, list your app on the platform, or explore customized solutions, we are a prominent choice. Feel free to reach out to us to learn more.

Load More