November 15, 2018
Being part of the retail industry can be tricky, even for the biggest market leaders. This has been demonstrated by American retail giant Walmart who have found it necessary to consolidate their power over their retail and commerce competitors by joining forces with tech behemoth Microsoft in an attempt to combat the powerful and influential ecommerce company that we all must be familiar with, Amazon.
But why did Walmart feel the need to do this? It’s all to do with the Cloud. By “the Cloud” we refer to the massive invisible centre of information. One of the most famous uses of the Cloud is the one that is used in Microsoft Azure database, which is the database Walmart plans to use to store its internet business applications. As well as using Microsoft to store its already existing applications, Walmart also plans on developing new business applications through this new alliance using Microsoft’s technical expertise in artificial intelligence and internet of things to create their own chat bots.
Walmart has been pondering this business decision for a while now and in July they had determined that Microsoft was the “preferred and strategic cloud provider”, which makes sense as Microsoft is one of the biggest brands dominating the tech industry so to have their help would surely beat out any competition
However, it is important to consider who they are up against. Amazon rules the ecommerce industry, both the retail aspect and technology aspect too. Amazon.com has been the most popular online store for years now and their ventures into innovative technology such as their Amazon Echo are also extremely popular even though this experimentation is a relatively new entry in Amazon’s achievements.
Amazon’s Web Service feature, or AWS, seems to be the real pressure point Walmart wants to take down, with their keenness to create their own chat bots and their use of Microsoft’s cloud. The AWS is Amazon’s Cloud based service which is relatively underrated, with clients such as National Geographic and Kia, but it seems overshadowed by their Echo and drone projects.
Clearly Walmart have noticed the AWS and its impressive results and feel they have the potential to crack this marketplace and beat out Amazon for Cloud superiority. But can they manage it? Considering the points raised in this article, it will certainly be a close competition as Walmart has Microsoft’s resources at their disposal but AWS does seem unstoppable. Who knows what will happen in this particular battle for Cloud superiority?
October 08, 2021
Dogs are a huge part of any family, and the loss of your pet is a time of great emotional distress, whether they’re simply lost or have been stolen. In...
October 07, 2021
Dotsquares were approached by one of our clients earlier this year in August 2021 in the hope to build a bespoke event app for
October 01, 2021
Another month at Dotsquares has seen us win some important...
September 27, 2021
After 18 months of lockdowns and restrictions, where the closest we came to connecting with our clients was through Zoom calls and webinars, we finally...
Spend a few minutes completing as much as you can below. The more
details you can provide here, the better and we’ll be back in touch within 24 hours.
It’s all done and dusted
I’ve got some ideas/it’s halfway there
I’ll need you to take care of this
Pick as many as you like
I need your help
Brief description of your website/app and business
Who are your main competitors?
The more details you can provide us here the better and feel to upload any documentation that you may have.
Search Engine Optimisation
Social Media Marketing
Pay Per Click
Get closer to customers
The costs of offline marketing
Extend your brand