July 19, 2019
The test was introduced in Canada earlier this year. Adam Mosseri, the CEO of Instagram, explained the reasoning behind this decision. “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about”.
However, an official statement from Instagram states “For businesses and creators on Instagram, this test will not affect measurement tools like Insights or Ads Manager.”
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