September 20, 2022


If you own or run an eCommerce business, you know how time-consuming it can be to complete certain tasks on Shopify, especially when the orders start coming in. Shopify automation eliminates all manual processes and tasks associated with running your eCommerce store. This is accomplished through workflow automation and the unification of your app integrations.

Nowadays, businesses tend to use automation to improve the efficiency of their eCommerce processes. Automate your Shopify store as it saves time by delegating small manual tasks to the automation apps and reducing manual work. Furthermore, you can provide faster and higher-quality customer experiences. Businesses can make better decisions and increase sales by implementing automation.

Advantages of Automating Your Shopify Store

The most successful Shopify stores employ eCommerce automation to generate millions of dollars in sales. Therefore, it is the best way to set your business growth in motion. Here are some major advantages of Shopify Automation-

Remove Manual Work

Manual tasks that are especially performed regularly are prone to human errors. Therefore, several manual tasks can harm your business in the long run. Automation tends to increase productivity and reduce errors such as incorrect discount codes, backlogged customer service, and shipping delays caused by manually creating labels. It is advisable to automate your Shopify store to take your business to the next level.

Tag Customer Segments

Automation can help eCommerce businesses target customers based on age, gender, money spent, and other factors to personalise marketing materials, increase conversions, and more. Tagging customers is an essential part of running a Shopify store. Assigning a unique tag to each customer based on their purchase or browsing history can allow you to segment your campaigns and messaging. This will improve conversion rates and average order value (AOV).

Scale Your Shopify Store

One of the most significant advantages of automation is that it allows you to scale your business faster than ever before. If your business receives more orders, you will need to scale your operations to meet demand. It’s important to automate your Shopify store as businesses can process and deliver more orders in less time. Also, you can build workflows that help your existing team grow their productivity. Therefore, by becoming more efficient, you will be able to increase your store's annual revenue.

Better Data Collection & Analytics

Managing multiple apps or databases could be a time-consuming task, so automating your data collection and analysis has become imperative for business owners. It can help you make more informed remarketing, site optimisation, and messaging decisions. When running a Shopify store, you have many data from a haystack of sources. It is critical to identify your KPI metrics so that you have a proper way to monitor and track your performance.

Builds Brand Loyalty

With the help of automation such as email and SMS marketing, it has become easier and sustainable to engage with your audience consistently. You can start upselling items, offering discounts, or simply entertaining your readers and reminding them about your brand. The goal of each workflow automation is the same: to simplify tasks. Undoubtedly, your messages will reach your consumers without any delays and will create a positive impact on the brand.

Embrace Shopify Flow to Empower Clients

It's an automation tool that allows you to easily automate tasks and processes within your store and across your apps. Although it has been there for a while, Shopify has now made it available to other apps to be utilised in the workflows. It enables a host of useful actions to be automated to make the running of your eCommerce store much more convenient and easier.

You must establish a set of triggers, conditions, and actions to create workflows for ensuring Shopify Flow to function. Shopify Flow's core components are divided into three categories:

  • Triggers - These are the events that initiate the workflow. This might be an event that occurs within the Shopify store, such as a customer placing an order or even an event within a Shopify app.
  • Conditions - The "Conditions" in Shopify Flow determine whether specific activities will occur. It needs to be met for the workflow to take>
  • Actions - This happens when the prerequisites for your workflow are met. These are the tasks that modify your store and wrap up a workflow.
  • Shopify provides several pre-made workflow templates to help you get started. These templates enable Shopify developers and their clients to automatically review high-risk orders, restock products, and track critical information. Also, for businesses looking to reduce manual tasks, the event-based feature promises a no-code entry point into Shopify automation. Because of the drag-and-drop interface, you can create custom workflow automation for various activities. Therefore, keeping up with new features like Shopify Flow allows you to add automation features to your customers' Shopify stores quickly.

In Summary

It always takes more than a great product to run a fast-growing store. There are several essential tasks; for the smooth running of the business, such as communicating with customers, shipping orders, and all of the other day-to-day tasks. Automate your Shopify Store as it will help you assist with these tasks, giving you more time to focus on what your enterprise can do best.

The Shopify development company can help you in automating repetitive tasks in your eCommerce store and can work wonders for the growth of your business. Therefore, you can scale your store to new heights while reducing the manual work with eCommerce automation. Your Shopify store can keep up with the competition and grow even more by automating simple and complex tasks. Moreover, with so many online tools to choose from, you'll have no trouble finding automation options that fit your budget and functional requirements.

Dotsquares is shaping the world of eCommerce by building dynamically scalable Shopify websites. We provide results-led eCommerce development services to amplify the brand presence.