Refers to the act of getting your customers to come to you naturally over time, rather than 'artificially' via paid links or boosted posts. Through organic marketing you rely on customers to spread awareness about your business and its products/services to help build a connective audience. Organic growth is a slow process and requires a lot of engagement to enable an audience to expand, and it is vital to keep your social platforms active with engaging content.
Is seen as the cornerstone of successful SMM today. In many cases, paid ads are the only way to actually get a transparent ROI from SMM, because due to the algorithms of the social media platforms and the different times your audience is online, a lot of the time your organic content might not be seen by your community. Paid marketing will allow you to quickly grow your audience knowing you will get more accurate conversions, whilst organic marketing helps your brand build an online presence with your customers, through link building, content marketing and much more.
Since the launch of my game, I have used Dotsquares' social media and ASO services. In a very competitive market, I can honestly say that I am very happy with how things are progressing. I have been looking to build my project in other media and commercial outlets and have received some great praise, especially for the graphic look, from some very high end companies.