Key NZ
Web Design & Development Market Segmentation
Where does Dotsquares fit in the market?
- Market Segment
- Cheap offshore
- Quality/Perception
- Large Offshore
- NZ based agency
- Typical Customers
- Small and start-up companies
- Small to medium sized companies, start ups
- Financial Corporate
- Small to medium sized companies
- Quality / Perception
- Cheap and low quality
- Convenient New Zealand based office and good value
- For large companies
- Advantage of more face to face work. Expensive
Dotsquares Company Proposition
How do we compete in the market?
| Market Proposition | Customer Value |
|---|---|
| New Zealand Based Office | Face to face access to Sales staff and Project Managers |
| Cost | Dotsquares competes in the market very favourably with its competitive pricing models. |
| Access to 700+ strong multi-skilled IT team | A large team encompassing many areas of IT skills ensures that a project team has access to almost any aspect of web development expertise possible |
| Flexibility | An International workforce that operates flexibly to solve project issues by adjustable manpower amounts from its 700+ team and weekend working when necessary. |
| Ownership | All intellectual rights and source code are owned by you. |
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